Time to assess your marketing?

According to the Cambridge dictionary, something is assessable when “it is possible to assess; -when you can judge or decide the amount, value, or importance of something”.

An assessment is an evaluation of the current state of affairs. Taking stock of what works well, what doesn’t and what needs tweaked in order to maximise the outcome. In the case of business, be it time, money or human resource, there is always something we can do better. So how do you know where to begin? Where will your efforts pay off the quickest or have the most impact long term?

Conducting a marketing assessment is not simply looking at your communication efforts. It goes much deeper than that. Understanding your strategic direction. What market are you trying to reach and how well do you know the audience? i.e. normal human individual beings in that audience. Are your current product and service offers differentiated enough to set you apart from your competitors, making sure you walk away with market share?

Then there is getting the message out there, clearly and consistently, which is your marketing communications plan and finally, you measure what is performing well and why.

This can be simple or complex, but it always boils down to numbers. Either percentages or pound notes. Are you growing your business in a sustainable way with predictable financial results, that makes it easier for investors to say yes and easier for you to be in control?

Do you need support with clarity of strategic direction or are you quite clear, but perhaps lack the time to implement your plans?

It is never easy to take a few hours or days out of a busy schedule, but when you do, when you successfully assess your situation and act on the findings, the future becomes much clearer and more enjoyable!

Time to assess your marketing?